![]() Katz noted that some films get a box office increase from the nomination, but the availability of titles on streaming can build buzz and momentum during the later portion of the voting period. I actually think those two mediums can be additive and complimentary and not oppositional." "I don't necessarily think the data supports that. "In the last couple of years everyone has said: movie theaters versus streaming. But that's not necessarily a bad thing, said Katz. However, this year, at the time of nominations in late January, eight of the 10 films nominated for best picture were available on streaming. In the past, the Academy Awards ceremony has been hosted in February, so even those films released in October may have still been playing exclusively in theaters had the pandemic not pushed the event into March. The film was released in late March 2022. ![]() Notably, by the time nominations were revealed "Everything Everywhere All at Once" had already been in the public zeitgeist for almost a full year. The blockbuster "The Way of Water" was in its sixth week in theaters and carried momentum at the box office, while "Everything Everywhere All at Once" only just returned to the big screen after a nearly sixth-month hiatus from cinemas. The staggering difference has a lot to do with when these films were released, their availability on streaming platforms and the genres of the films. Only "Avatar: The Way of Water," which saw ticket sales decline 21% during the weekend after the nominations, generated more than $1 million – tallying $15.9 million in domestic receipts. However, that represents a jump from $73,000 in box office receipts to $352,000.ĭuring that weekend, fellow nominees "Everything Everywhere All at Once," "The Fabelmans," "Tar," "Triangle of Sadness" and "Women Talking," each generated under $1 million in ticket sales despite receiving significant bumps in audience traffic. "The Banshees of Inisherin" saw the biggest percentage bump between the week before nominations and the weeks after, with ticket sales jumping 381%. Only six of the 10 best picture nominees posted comparable box office data in the week after the nominations were posted. Much of that demand likely manifested in streaming. This demand metric is calculated by looking at consumption, including piracy, social media posts and interactions, social video views and online research on sites like IMDb and Wikipedia. Parrot Analytics determined that the 10 best picture nominees saw an average audience demand increase of 21% in the week after receiving the coveted nomination. ![]() But what has changed more recently, particularly as the Oscars have taken place a month later than usual in recent years and they've been impacted by Covid, is a streaming bump." "For decades, we've seen contenders pick up extra box office ticket sales once the picture nominations were announced. "The Oscars bump is not a new phenomenon," said Brandon Katz, an industry strategist at Parrot Analytics. ![]() "Women Talking," one of the smaller films up for the top award, generated 77% of its revenue after the nominations, or around $3.9 million, according to Comscore data. This year, all of the best picture nominees saw less than 13% of revenue from post-nomination box office except for one. For 2014's "American Sniper," 99% of its box office ticket sales came after its nomination, a whopping $346 million. In the past, films like "1917," "Hidden Figures" and "Silver Linings Playbook" – which were merely nominated for the award – generated 50% or more of their domestic box office revenue after scoring a nod, according to data from Comscore. ![]() "Many of this year's contenders sprang from earlier on the release calendar and thus were 'played out' in terms of their ability to generate Oscar bonus dollars in cinemas," said Paul Dergarabedian, senior media analyst at Comscore. 9 that year, weeks before Covid was declared a pandemic and shutdowns began. Personal Loans for 670 Credit Score or Lowerįrom the nominations in late January through Wednesday, this year's 10 best picture nominees added $82 million in domestic box office sales, $71 million of which came from "Avatar: The Way of Water." ("The Way of Water" has grossed more than $670 million total in North America.)įor comparison, in 2020, the nominees generated around $201 million at the domestic box office after being nominated in mid-January, Comscore data shows. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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